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How to Create Quick Shareable Social Media Images

Want to maximize the visibility and sharing of your social media posts? Here is one quick tip that is sure to help: use an image.

Yes, it’s as simple as that. 

While there are many reasons a social media post performs better than another, a quick way to help it along is to add an image. And the stats back this up.

Social Media Image Stats

“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”

-Source: Brain Rules

“Tweets with images receive 150% more retweets than tweets without images.”

-Source: Buffer

“There are more than 1 Billion Instagram users active every day.”

-Source: Instagram Business

“Facebook posts with images see 2.3X more engagement than those without images.”

-Source: Buzz Sumo

The range of platforms covered by these stats proves that this tactic isn’t just a one-trick pony.

When you consider that there are not one but three major social media platforms based on the popularity of sharing images: Instagram, Snapchat, and Pinterest, you have to admit that as a plugged-in society, we are mad about images!

It makes sense, too. Images are easy to glance at and understand. When an image catches our eye, we are able to analyze and deconstruct it faster than words. Our brains are literally wired to process visual things faster. It’s how we evolved. In fact, when we read words, we’re not just recognizing letters and turning those into understandable language. Our minds attribute pictures to specific words or sounds. In that way, we’re able to understand what the word means.

My Personal Take

While writing an in-depth Facebook post or Twitter threads can help you engage and connect on a deeper level with the people who want to learn more, sharing an image with a short caption can help you gain a wider audience, faster. If audience growth is your goal, then this is a tactic you should try.

What Kind of Images?

Before we get too far into the tool I’m going to show you, I need to explain what type of images we’re talking about.

One of the easiest types of images to produce that will resonate with a wide number of people are quote images. These are images with a quote overlaid over some kind of a background. Often, you will see an image in the background, but you can also use solid-colored backgrounds, or gradients, or any design that calls attention to the words, rather than the background elements. Below are three examples. These are all from Instagram, but they work equally as well on the other platforms.

 

Creating these “quote images” will allow you to broaden your audience more effectively than sharing brand images. Why? Because they resonate with more people. You can use this tactic to show off your philosophy and pull more people in. It’s tantamount to leading with your hobbies or interests at a business mixer, rather than what product you sell.

 

The Tool

Pros

  • No copyright issues (if you use the images provided by Pablo).
  • Easy to Get Started
  • Dead simple to use
  • Can Share Right From the App

Cons

  • Desktop only (no mobile or app version)
  • Has only a few features
  • Cannot skip beginning tutorial (if you haven’t accessed it for a while or if you access it on a new browser)

 

Copyright Issues

Before we get too far into this tool, I have to discuss the invisible elephant in the room: copyright issues. I’ve written before about being careful you choose an image which isn’t going to land you in hot water over copyright issues. Overlaying words over a photo doesn’t change that.

You still have to make sure you’re using a free-to-use image or paying for the correct type of licensing if it’s a paid stock photo.

Luckily, Pablo, the tool I’m writing about today, provides a way to search through a site of free images, so you don’t need to worry about it.

 

Introducing Pablo by Buffer

 

Choosing Images

Your first step is to choose an image, and choosing the right one is half the battle. You want to choose a photo that portrays your message, or at least doesn’t detract from it.

Here’s what I’ve noticed, though. Many people use a lot of the same or very similar images to express what they want to say.

Have an inspirational quote? Why not layer it over an image of a beautiful mountain peak wreathed in clouds? Unfortunately, many people use this formula, and it only works some of the time.

I am just as guilty of this and it’s easy to do. After all, you’re in a hurry. Do you really have time to sort through a ton of photos to find one that is absolutely perfect?! Maybe not…

However, taking a few extra minutes to choose a photo that not only compliments your message, but is also unique will ensure that your image and message are more likely to stand out from the crowd.

Pablo gives you two ways to choose images. You can choose images from the free stock photos on the left or upload your own image. If you use the free stock photos, Pablo allows you to search by keyword or shuffle them if you just want to see more random images.

Fonts/Design

Now comes the fun part: adding your quote/words over the image and making sure everything looks right. That’s not fun, you say? Well maybe it’s just fun for me, then… 😉

If you want to overlay a quote over the image, this is the time to do that.

Just slapping some text on the photo isn’t enough, though. You’ll want to spend a few minutes tweaking the settings so that it looks right. Don’t forget to make sure that your text is readable. Below are some tips on that.

Start by clicking on the left and right arrows beside the “Add Quote” words. This will rotate through common quotes.

I’ve chosen a quote by Eleanor Roosevelt, which seems appropriate to not only the image, but something that I want to say today.

Once you have some text on there, you can start to play around with the options. They are not immediately apparent, as you have to click on the text to make them appear.

You can change the font family, size, boldness, alignment and color. You can even put your own text by selecting the text that is there and typing or pasting in the replacement words. In this way, you can customize your text to fit a certain mood, or just make it look more readable. You can also move the text around by clicking and dragging. As you’re moving the text, you will see blue lines appear both horizontally and vertically to indicate whether you have aligned the text perfectly. Below is a screenshot where you can see that I have the text aligned perfectly center and also how different the overall image looks when you play around with these settings just a little bit.

Now that you have your words the way you want them, it is time to tweak your image settings so that it looks really nice. First up, is adding a logo or other graphic, if you want. Many companies use this feature to brand their images so that people seeing them across the internet can identify the image with their business. If you want to do this, start by clicking on the words “Insert Logo or Graphic” and choose your logo or another small branding image from your files. You will likely want to use a logo with a transparent background (either in a .png or .gif format).

Once you add your logo, you can move it around by clicking, dragging, and dropping it in the spot you want.

You can also resize the logo with the slider buttons, but you may need to shift it a little bit, as making the image larger tends to move it around.

The next way you can dial your image in is to use filters. There are only a handful, but they can make a big difference in the way your image looks. You can find them to the right of the preview image with the rest of the settings.

Click on the down arrow beside the current filter that’s selected to see all choices. You can choose from.

  • None
  • Light Contrast
  • Heavy Contrast
  • Light Blur
  • Heavy Blur
  • Grayscale
  • Blur Grayscale
  • Blue Tint
  • Red Tint
  • Green Tint

I chose the blue tint option and I like the contrast of the blue with the yellow letters. Don’t be afraid to play around with the options until you like what you see.

You can also reposition the photo. This is found at the top of the image preview or canvas area. Click on “Reposition” to bring up the tool and drag the photo around, or zoom in or out until you are satisfied. Press “Done” to save the changes.

 

Sharing to Social Media

The last thing to do is export it for the different social media platforms. This is where I feel Pablo really shines. With just a couple of clicks you can instantly resize your photo and export the perfect size for the main social media platforms. I have Instagram selected as my first option.

When I click on Twitter and Facebook as an option, you can see my text is slightly running into the logo on the bottom right. I just need to do a few quick tweaks, either by moving the words or logo slightly or making them smaller to make it all fit. Depending on your setup, you may need to do more.

Just remember that when you start moving things around, it will save it. So get the elements where you want them then click the “Share & Download” button on the right. Pablo gives you several options to either share directly to social media platforms, import the image into the Buffer site, or download for later.

I’ve been using Pablo and other tools for a while to create quick shareable social media images. Over the years, I’ve learned some design tips to help make these types of images perform better.

 

Tips to Make Your Images Look Better

  • Use light words over a darker background, or vice versa.
  • Use the blur tool to bring your words into greater focus. Be careful with this, though… you can blur your image so much that it’s unrecognizable.
  • Choose a readable font. Yes, readable. Readable is always preferable over “cute”. Afterall, you want your users to actually read the text right?
  • Use your company logo on images to Brand them. You never know where your images will end up, as people share them across the internet.

 

What You Can Use This For

  • Instagram posts. Instagram is for pictures, after all. 😉
  • To flesh out your weekly content.
  • To promote a promotion, sale, blog post, etc.

 

Now get out there and create some easy to share images that will delight your followers and get you more engagement!

 

How to Handle Your Brand Message During a Crisis

I’ve seen a lot of emails come across my inbox about how different companies are handling their business and serving customers during the Covid-19 outbreak. Some of these emails read like they were all copied and pasted from one source. Yet, there are those that stand out. Some of the better emails have made me laugh, while others have reassured me. I’m sure you’ve seen some of the same emails. The question is, does your company need to send an email to your customers and if so, what should it say.

In light of what’s going on, I think it’s a good idea to talk about this in the context of how to handle your brand message during a crisis. 

In the old days, social media consultants and marketing managers would devise “crisis plans” that would help companies handle their brand messaging when something bad happened. I’ve created several of these in my time. Usually, they consist of checklists full of “things to remember to do” instructions on things to say and who should handle the messaging (including replies to comments or questions). In some ways I think those are still helpful, but this crisis is like nothing we’ve ever seen before. A checklist just isn’t going to cut it.

So, the first question… Should you say something? Yes, I think you should, and not just because everyone else is doing it. You should do it for two reasons. 

Reason #1: Tell Your Customers What to Expect

The first is so your customers will know what to expect from you. A great example of this is the email I got from my bank saying that they would be open and serving customers through drive thru and online services. The last thing we need to worry about right now is money. Since banks are considered an essential business, it’s only fitting that they would be open in some way. I was reassured when they sent that email. 

Possibly the most helpful email I got, though, was from the library. A library is not an essential business. The bookworm part of me, just staunchly disagreed with that statement, but it’s true. We don’t need the library to live. So, their email said that they would be closed until further notice, but the most impressive part was the list of links for free online resources they provide. I didn’t even know that half of these existed. It’s not all ebooks, either. There are free courses, free language learning sites, and even an app where you can stream free movies with your library card. They didn’t have to give me that giant list of free resources. They could have stopped with the announcement that they weren’t going to be open. Instead, they decided to provide value to a customer base who probably also didn’t know about half the free online options.

So, send your email and let your customers know what to expect during this unstable time. Maybe your email will need to say that you are shutting down for a while, and that’s okay. As businesses we all have to deal with this in different ways. The important thing is to let your customers know how you are dealing with it. They’ll understand.

Reason #2: You Can Help

The second reason to send an email is because, as a business, we are in a position where we can reach many people at the push of a button. That gives us an opportunity to help

Most of our companies can’t do anything valuable to help stop the spread of the virus, except for maybe not traveling between physical locations. Most of our companies also can’t help treat those who have already contacted it.

But we can help our customers feel safer. We can help them feel more reassured that we will get through this. I know as individuals, we won’t all get through this. But as a people, as a community, and as citizens of this world, we will come out the other side. We don’t yet know what that other side will look like, but we will get there. There is hope, and that’s the message we should be spreading right now.

How to Handle Your Brand Message

If you’re still worried about what to say and how to say it, you can do worse than these three guidelines below.

Be Authentic 

You know who you are as a company, so don’t let your message sound like someone else. You have a voice and a circumstance that is unique to your brand. Acknowledge it and use it.

Speak from the Heart

There has never been a better time to take off the corporate mask, and show the personality behind your brand. We are all in this together, as people. Let your customers see that you are human, too. 

Be Helpful

It’s okay to still sell, but just know that not everyone is going to be able to buy your product or services. The more important thing is to be helpful. What are some things that you already offer that are for free? If you don’t offer anything for free, does someone else have a free resource that you could pass along?

Hopefully, that helps you answer the question of what you should do during this unsure time.

Continually Grow Your Email List With This System

The Problem: A Stagnant Email List

Building an email list (and nurturing that list) is by far one of the best things you can do for your business. After a while, though, you’ll notice that people on your list will naturally become less responsive.

This is totally normal.

People get bored, distracted, or sometimes they just don’t want to hear from you anymore. Don’t take it personally. It happens to everyone. Some of these people will unsubscribe and some won’t. This is what we call “churn”, and it is just something you have to deal with when you build an email list.

Without managing this churn your email list will become stagnant and basically useless. There are two things you can do about this: manage those people who aren’t opening or interacting with your emails anymore and adding new people to your list.

Managing your reluctant unsubscribers is not in the scope of this post. Though, it’s a great idea for a later post. Instead, we’re going to look at solution number two: adding new people to your email list. Specifically, we’ll be focusing on how to put your email list growth on autopilot. what steps you can take to make sure people always have the opportunity to join your email list, and not just when you run a promotion or offer a free eBook.

Grow Your Email List Continually, Even When You’re Not Promoting It

Most email list growth tactics involved a giveaway or a contest of some sort. Those work great for giving your email list growth a huge boost. Those tactics only work for a short amount of time, though. You need a system that will give you a steady stream of people who want to join your email list even when you’re not promoting a free eBook. Enter the Automated Email Opt-In System.


The Automated Email Opt-In System

It takes three main steps to build your automated email sign-up system. Each of these steps can take a little while to implement, but once they’re set up, you’ll have a fully functioning system for continual email list growth.

  1. Add Email Signup to site & blog posts
  2. SEO
  3. Promote

Step 1: Setting Up the Email Opt-In

Most people have an email signup form somewhere on their site. Usually, it’s just in one place, like a pop up or as a welcome mat that shows up when a person first visits the website. There are many other places you can add a form to your website that will help put your email list building on autopilot. One of the best places is at the bottom of all your blog posts.

If you have WordPress, and don’t already have a plugin to add your email opt-in at the bottom of every blog post, I would suggest using Hustle from WPMU Dev. There’s a free version from on the WordPress plugins directory that you can use if you don’t want to pay for their pro version. It supports a lot of different email programs out of the box, including:

  • AWeber
  • ActiveCampaign
  • Campaignmonitor
  • MailChimp
  • ConstantContact
  • ConvertKit
  • GetResponse
  • Hubspot
  • Sendy
  • Mad Mimi
  • Mautic
  • Infusionsoft
  • SendinBlue

It’s also got a pretty simple wizard for building your popup. Below is a quick tutorial on how to use it.

Setting Up an Email Opt-In to Continually Grow Your List With Hustle

To get started find the “Hustle” menu item in your WordPress Dashboard and click it.

Below is a screenshot of what the first page looks like.

Since we’re going to be creating an opt-in to an email list, click “Create” beside the Opt-Ins option. There is a lot more you can use this plugin for, but for now let’s focus on getting that awesome email opt-in going.

The first bit of information you need to fill out is to give it a name. Only you will see this, so don’t worry about what you name it. Just make sure you can recognize it. Then decide whether you want to run the opt-in in test mode. This is probably a good idea if you don’t know what to expect. If your email provider isn’t in the list (see list above) then click to save your emails to a local list. Once people start signing up, you can set a reminder on your calendar to check this once a week, and export them out to upload them to your email provider. If your email provider is on the list, then don’t worry. Your emails will be added directly to your list once you set it up.

The screenshot below shows a partial list of the email providers that Hustle integrates with. It actually integrates with quite a few. The full list is near the beginning of this section.

In the next section you’ll connect to your email service. Each email service will ask for different information, and I can’t cover them all. When in doubt check the help files of your email service provider to find out where to get the information to connect. Once it’s connected, you’ll be able to choose which email list or form you want a new subscriber to be added to.

Designing Your Opt-In

The next section is where you’ll start designing the way your opt-in looks. There are two schools of thought on this: to make the colors mimic your design and to make the colors stand out from your design. I would try to stick close to your website’s overall design, but don’t be afraid to deviate a little bit in order to get a potential subscriber to notice your opt-in. The next seven screenshots show the formatting options available through the Hustle plugin.

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:

Previewing Your Opt-In

When you are ready, click on the eyeball icon to preview your opt-in. The next three screenshots shows the different display options for your email signup: Slide-In, After Content, and Pop Up. Since we’re talking about an opt-in that’s different from a normal pop-up or welcome mat, I would stick with either the slide-in or after content options. These options work really well when you add them to every blog post, because they’ll seem more like a natural extension of a blog post rather than an advertisement.

Choose one display option to work on and use the formatting options in the previous section to make sure that your opt-in looks the way you want it to. You may need to do go back and forth multiple times between the formatting options and the preview before you are satisfied with the way it looks.

Slide In Preview:

After Content Preview:

Pop-Up Preview:

 

Turning On Your Email Opt-In

When you are ready to finish setting it up, Click the “Next Step” button at the end of the formatting options. Now you are ready to display the opt-in somewhere on your website. To get the most out of these tips, I would suggest turning on the “Enable after content opt-in” or “Enable slide-in opt-in” methods. If you know what you are doing, you can also use the shortcode to embed the form anywhere on your website.

Test, Test, Test

The last thing to do is to test it out and make sure that it works like you want it to. When I set mine up, I discovered that the color of some of the text was a dark color against a dark background, so it was virtually unreadable. It took just a moment to tweak it with css, but it’s always a good idea to test things out and make sure they are working right.

If you don’t want to mess with setting this up yourself, drop me a line. I’ve set up lots of email opt-ins for client’s websites and my rates are very reasonable.

Why Does this Work?

Usually when people see a popup if they don’t want to sign up for your email list, they will just dismiss it and forget about it. Even if the popup comes up again on another page, they may still dismiss it. As effective as pop ups are, they can become a tad annoying after a while. So, the form at the bottom of your blog post gives them another opportunity to join your email list, and it comes after you’ve already provided value to them through a tutorial, lesson, or however your blog post helped them. Once you help someone they are more inclined to listen to you again. Hitting them with an email signup at this point is a great way to capitalize on those feelings of goodwill.


Step 2: SEO the Shit Out of that Content

Now that you’ve gotten your form added to the bottom of all your blog posts. The next step is to get more people to read your blog posts. There are two ways you can do this: work on your search engine optimization (SEO), and promote your content. First, let’s talk about SEO. Search engine optimization is simply making sure your content is formatted so that Google will index and rank it for the keywords you think people will use to find your content.

The easiest way to do this on WordPress is to install and use the Yoast SEO plugin to optimize each blog post.

Choose Your Focus Keyword

Once the plugin is installed, navigate to a post you want to optimize for search engines and edit it. Once in the editing screen, scroll down until you see a section similar to the screenshot below. In the focus keyword box type in your focus keyword phrase. By focusing on one phrase, instead of many for a blog post, you can make sure that your keyword use is more effective.

If you’re having trouble figuring out what your keyword should be, think about what problem your post is trying to solve or what subject it’s talking about. Try to put yourself into the mind of your reader and think about how they would search. Then test out those keywords by searching Google yourself. By clicking on the different posts, you should be able to see how other websites have optimized their posts and get ideas for alternative keyword phrases. You may have to do quite a bit of research before you figure out a good keyword phrase to go for.

NOTE: Notice that Yoast allows multiple keywords, but each keyword has its own optimization box? That’s by design. When you optimize your post for one keyword at a time you will get more bang for your buck out of that keyword.

Optimizing Your Blog Post

Now that you have chosen a focus keyword phrase, the real work begins. To begin, review the snippets (what Google shows to searchers) to make sure your keyword phrase appears in your title, your url, and the excerpt. You can see where the snippet preview appears in the screenshot above. When you’re ready to change it, click the “Edit snippet” button.

The screenshot below shows where the SEO title, slug (url or address to post), and meta description are in the snippet. Edit the boxes to make sure your keyword phrase appears in each one. Make sure, however, that the keyword phrase sounds natural, and not forced. When you’re done click “Close snippet editor”.

Your SEO Checklist for Success

The screenshot below shows a convenient checklist that Yoast provides to help you optimize your blog post. Use it to identify areas to improve on your blog post. Improving these areas will help improve your ranking.

 

Why Does this Work to Continually Grow Your Email List?

When you optimize your post for SEO you’re helping Google and other search engines understand what type of content you’re delivering. This leads to more people seeing and (hopefully) clicking on your posts in search. Even though this is a small part of the automated email opt-in system, it’s important, because it’s building traffic to your email opt-in. Click to Tweet this.

Step 3: Promote, Promote, Promote

The next step after you SEO your blog posts is to start promoting them. This is why having social media accounts is important.

Did you know that you can promote your old blog posts over and over again and not just right after you publish?

In fact, if you setup your blog post promotion on a recurring schedule, you’ll increase the views on those blog posts and your website in general a lot more than if you didn’t.

For scheduling posts to social media over and over again, I prefer to use Buffer. I know that some people also use Meet Edgar, but I haven’t tried it out yet. Below is a tutorial on how promote your blog posts on a recurring schedule using Buffer.

First, Sign Up for Buffer

If you don’t already have buffer, I would suggest signing up for it. If you are really just trying it out, they have a free plan which allows you to hook up 1 social media account/platform: 1 Facebook Page or account, 1 Twitter account, 1 LinkedIn account, etc. It only allows you to schedule 10 posts per social account at a time, but that should be enough for you to test it out.

I’ve used Buffer for years to auto-schedule my social media posts. Buffer is a type of “social media scheduling tool” which you can use like others by “scheduling” your posts for a specific date and time or you can add your posts to your “queue”. The “queue” is basically a set of times your social media posts will go out. It could be only 1 time per day, or multiple. Buffer helps you not only plan out your social media posts and share them ahead of time, but also helps you share your posts at more “optimal” times.

Once you’ve signed up, you’ll want to hook up some social media accounts so you can auto-schedule some posts.

Add the Buffer Button to Your Browser

The next thing to do is add the Buffer button to your browser. This will allow you to start setting up your blog post promotion schedule with just one click.

Setting Up Your Blog Post Promotion Schedule With the “Power” Scheduler

The power scheduler is the best way to share that blog post to your social media accounts over and over again, so you can get the most of your new automated email opt-in system.

Launch Buffer

First, go to the post you want to share. Then click the Buffer button in your browser. It looks like the button in the screenshot below.

The buffer window will popup showing all of the accounts you can share to, along with some pre-set text for your post. This will only allow you to share your post once, though. We want to automate sharing the post over and over again. To do that, click on “Power Scheduler” in the top left.

Power Scheduling to Continually Grow Your Email List

A new window will open with the Power Scheduler in it. Your window will look similar to mine (with your own blog post and social media accounts, of course). There are several options, but once you know what they are, they are pretty easy to understand.

Across the top of the grid with pluses are your social media accounts. Click on any of them to remove that account, so you don’t share to it.

Pro Tip! Instagram is a pretty terrible place to share links to old blog posts, because the links aren’t clickable. If you’re going to post your blog post to Instagram, make sure it is the latest one and that you only use the top slot to schedule to Instagram. Then make sure there’s a link in your Instagram bio that goes to your blog (sometimes called an archive page). Instead of sharing the link in your Instagram post, just put “link in bio”.

On the left is the “schedule” for your posts. You can change any of the numbers, except for the top, “Next Available”. The “Next Available” slot will schedule it in your buffer for the next available slot in your queue. IYou don’t have to use this slot, if you don’t want to. Just don’t click on any of the “+” symbols in that row. You can also add more time slots. I usually leave the times for the 2nd and 3rd slot the same: 2 days and 7 days. After that, I add 14 days, then 30 days, and so on. That way my post gets shared over and over again, driving traffic back to my blog, which means more pop-ups and more chances for people to opt-in to my list.  

Once you have your times, figured out, start clicking on those “+” symbols to begin crafting your messages. Here’s is where it gets a little tedious. You will need to craft a message for each account, and for each time slot. However, Buffer makes this simpler by copying the last message used. So, if you want to share the same message across multiple social media accounts you can. The only social media account it will not copy for is Facebook. That’s because Facebook wants you to post something unique to their platform, and they ask their 3rd Party providers to uphold this.

Try to mix up the type of message that you share. Use different words, ask questions instead of making statements, use an image, etc. There are many, many options for the types of posts that you can craft. The point here is to get people interested enough to click. Avoid using “click-bait” tactics, and try to think about what interests your customer or potential customer. Knowing your audience is at least half the battle here.

Pro Tip! I know this part is tedious, but don’t share the same message for your blog post week after week. Not only is it against some social media platforms terms of service (see Twitter’s Rules), but it can also get boring and repetitive for your followers. Instead, change up what you say, or even the type of post. Also, be careful sharing the same message across different social media accounts. Especially for Twitter. You do have more characters now, 280 to be exact, but you can still go over if you’re using the same words you would post to Facebook, LinkedIn or Google+. When in doubt, try to keep your post short and sweet. It’ll be faster for your followers to read, and will entice them to click faster.

Why Does this Work?

By promoting your blog posts on social media on a recurring schedule, you’ll ensure that your audience is getting multiple chances to see them. Also, being more consistent with your social media posts can grow your audience on those platforms. This also works for any page on your website and not just blog posts. So, start thinking about pages you can promote.

Continually Grow Your Email List

To be clear this isn’t a tactic for building your email list really fast, but a way to make sure that your email list is always growing. Click to Tweet this. It’s slower than giving away a free ebook in exchange for an email sign up, but no less sure. In fact, I would hazard to say that it is more effective in the long run. After a while, a promotion like a free ebook will be less effective because most of your audience has already seen it. If you’re promoting your existing and new content your audience has more opportunities to sign up. Even if you’re not producing new content, implementing these steps will set your email list growth on autopilot.