No More [Random] Location Tagging from Third-party Apps to Facebook and Instagram

On November 2, Facebook rolled out a change to the API for both Facebook and Instagram that is, in a word, frustrating. Before you could attach a location that was not your own to an image, video, or even just a block of text you wanted to post from a third-party app. Now, you can’t. 

I regularly used this feature to tag job locations for a client who refinishes and refaces cabinets to show that they not only did work in that area, but also that they could do work in that area. It helped answer a common question that they receive about what areas they service. It also allowed my client to show up if someone typed that city or town into search, which could lead to a bigger audience. 

Why does this matter? Because a lot of Digital Marketers, Social Media Specialists, or anyone who is in charge of social media use third-party tools like Buffer, Hootsuite, and Sprout Social to help them save time. Third-party apps allow their users to create posts on their site that can be added to multiple platforms at once, or even scheduled to those platforms in the future. They’re a huge time-saver. Because these third-party tools connect through the API to publish those posts, this feature is no longer available to them. 

To be clear you can still tag other locations when making a post on Facebook or Instagram itself. How many of us, Digital Marketers, though, use third-party software (like Buffer or Hootsuite) to schedule out posts ahead of time? Honestly, I don’t know anyone professionally, who doesn’t.

There is a sort-of pseudo-fix that Buffer has added to their platform. However, it only allows you to use the location attached to your Facebook Page (if you have already set that up). If you’re wanting to use a location that’s not attached to your Facebook Page, then you are out of luck. 

So, your turn. Did you use this feature a lot? If so, what are your feelings on the fact that it’s gone?

You Can Now Schedule Posts to Instagram, Automatically

A couple of weeks ago Instagram announced that they were updating their API to allow businesses to schedule posts to their Instagram accounts. It’s about time they implemented something This feature has been requested for a long time.

Wait, You Couldn’t Schedule Posts to Instagram Automatically Before?!

No, you couldn’t schedule posts to Instagram before. There were many tools that would allow you to “schedule” the posts on a calendar provided by the tool. Then they would send you a “reminder” at the scheduled time to post to your account. It was an ingenious way to get around the fact that Instagram would not allow scheduling. It was good enough at the time. Thankfully, there’s now a way to schedule posts automatically without that extra step!


There are some limitations to this great feature:

  • Auto-posting is only available for business profiles (not personal)
  • Auto-posting can only be done through a 3rd party software (apps like Hootsuite)
  • No auto-posting for videos
  • No auto-posting for image carousels (multiple photos in one post)
  • You can’t set a location tag on the scheduled post
  • You can’t tag users on your photos

What About Personal Accounts?

Sorry, this isn’t available for personal accounts, yet. If you do find a 3rd party service that allows you to do this, be forewarned that this is strictly against Instagram’s Terms of Service and can get your account banned if you use it.

There is a rumor that personal accounts will likely get the same functionality in 2019. That’s pretty typical of Facebook (Instagram’s owner) who regularly rolls out updates to one type of account before they release it to another. So, stay tuned for the ability to auto-post to your personal Instagram account in the future.

How Does This Help You?

So, now let’s get down to brass tacks. How does this help you?

If you have a business account, you can now save time by scheduling out photos for the entire week. You can also schedule posts at a time which is likely to get your posts better engagement.

Here’s a great post from Ad Espresso on the best times to post to Instagram.

Image Source: Simply Measured

Just keep in mind that timing isn’t everything. You still need to have great content that reflects who you are and what you do. Also, don’t forget to take advantage of features like hashtags, location tagging, tagging other people, and stories. Also, your optimal time to post may be completely different than the recommended time.

Which Tools Allow You to Schedule Posts to Instagram?

Below is a list of apps which have already implemented this feature. I’m sure there will be many more to come.

Will you use auto-scheduling to save yourself time?

Facebook Newsfeed Update: Posts Get More Timely

FacebookNewsfeedUpdate-StoriesGetMoreTimelyFacebook has updated its newsfeed again. But this time, it’s looking at posts in your newsfeed in a different way. Most of Facebook’s newsfeed updates revolve around what type of content shows up there. This time, however, Facebook is focusing on the timing of that content. Here’s an example. Let’s say that one of your friends graduates. They post their obligatory parent/graduate picture. It gets a ton of likes, comments, and shares within the first couple of hours. It might continue to get more engagement throughout the day and into the next. Sometimes, the engagement goes a little further, but not much. This particular post was very popular in and shortly after that moment, but not really later on. In other words, the timeliness of user’s behavior is starting to factor into how often and when Facebook shows posts in your newsfeed.

Trending Topics and What This Could Mean For Your Business

This “trending topics” update could also be good for businesses as well. Though I am (mostly) against “newsjacking”, that’s when a person or a business reports or comments on a story that has already broken, for the sake of putting out content, it has proven to generate traffic (and sometimes leads) if it’s related to your business. What could this change mean for your business on Facebook, though? If you post about something that is getting a lot of engagement right now, you could give your Facebook Page a temporary “boost”. This could be good news for those that are looking to increase the reach of their Facebook Page.

Don’t Screw it Up!

Okay, marketers, I know we all like shiny new things. We love to hear about the latest ways we can squeeze just a little bit more out of something than we could before. And there’s nothing wrong with that. Just remember that this is not meant to be used all the time. You may get more eyeballs on your content, but it might not be the right eyeballs. Your goal isn’t to always increase the Reach of your Facebook Page, but to always increase the engagement of those people who really care about your business.

Tweet This: You may get more eyeballs on your content, but it might not be the right eyeballs

As a marketer you have the power to connect people with your brand in ways they wouldn’t have before. Use your power responsibly, and you’ll be more effective at your job.

Here’s How I Would Use It

First of all, this blog post is about a trending topic. So it’s likely to get more views because it’s about a recent news story. It’s also about a Facebook newsfeed change, which tends to throw marketers and social media managers into a frenzy. However, it is also very much apart of my brand and my target audience. Since I’m trying to reach marketers and social media managers with my content, it’s likely to be seen by those people. Remember this rule when you’re using this tactic on your own Facebook Page.

Facebook Changes Layout of Mobile iOS App

Get Your Cover Photos Ready for Mobile and Other Updates You Need to Do

via Practical Ecommerce
Facebook recently changed the Pages layout in its Apple iOS mobile app. The reason for the change, according to Facebook, is that roughly 50 percent of Page visits come from mobile devices…

Cassie Witt‘s insight:

Make sure you’re cover photos are ready for the mobile update. Android has been updated as well. 🙂

See the rest of the article on www.practicalecommerce.com