using pinterest for marketing

So, I, as usual, was looking through my email before I went to bed. A bad habit, I know. It usually keeps me up long past when I wanted to go to bed. Especially if there’s a good newsletter or blog post in there. I usually take a look at my non-important stuff at this time, trying to decide if it’s worth my time or not. I saw an email from Pinterest and almost passed it up. I really don’t need another email on the 10 best DIY projects for this fall. But then I saw the subject line: “Your pins price has dropped!”. Hmm…not a DIY project email, after all. So, I clicked on it and lo-and-behold, I saw this.

Until I got this email, I had complete forgotten about this business feature of Pinterest! To be fair, it’s not something that they toot their horn about. Although, in my opinion, they should. I think more businesses might jump on the Pinterest bandwagon if they knew that Pinterest would sell their product for them.

This beauty of an email was informing me that a book I had pinned was now cheaper. I already bought this book, so why is this important? Because your business could benefit from this, too!

How To Get Prices On Your Pins

A while back, Pinterest launched a feature which you could integrate into your website called “Rich Pins“. You install a line of code onto your website that will add price, size, color, product description, or other data to product pins that come from your website. Basically, it gives the user the information needed to make the purchase decision. One less hurdle to the buying-decision means that the sell is easier to make. Check out this link to see the steps involved in adding it to your website.

You’ll need someone knowledgeable to help you install the code and integrate it with whatever tags you have setup. Or get them setup, if they’re not already. Then the last step is to test and apply for your data to show up on Pinterest. It can take a couple of weeks to hear back. Once you do, though, people pinning from your site will now see the price and other data on their pins. And, more importantly, so will their friends!

How Can You Use The “Price Dropped On Pin” Feature?

Once you’ve got the code installed and integrated it with your extra tags, all you need to do is setup a “sale”. A lot of ecommerce platforms and plugins let you do this easily. My favorite, for WordPress, is WooCommerce. It’s free, and fairly easy to use. Once you do that, Pinterest will see the data and send out an email notification to anyone who has pinned the product with it’s original price information. It’s as simple as that!

For those of you thinking about the holidays, think about what this could do for an online sales.

Need Help?

Let me know if you need help getting the code installed on your site and applying for your rich pin data. In most cases it takes a couple of hours to add the code, test, and start the application process. Each install will be custom (since I don’t know how your website is set up ahead of time). So, every project will get a customized quote. If you’re interested, fill out the form below with your information and I’ll get back to you.

Pinterest Rich Pin Setup

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Optional. If you give me your website address ahead of time, I can check it out before and have a quote ready for you. 🙂