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How to Always be Effective at Social Media

This post is a part of the “Back to Basics” series,  which covers things you need to know to get started with social media. It’s also written towards intermediate social media for business users who are stuck and want to be more effective. It’s been my experience that when in doubt, go back to the […]

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On Social Media Automation Fails

I’m the first to admit that automating your social media is not always the best idea. Where I think it comes in handy is in automating those tedious tasks, such as sharing articles that I like to all my social media networks. I use Buffer as part of a strategy for doing just that. It helps […]

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Get More Likes On Facebook by Adding your Facebook Page Username to your Business Card

This post is a part of the “Get More Facebook Likes” series. Each one of these articles will detail a single tactic for growing your Facebook Likes. Not all tactics are created equal, but each will contribute to your success. Find more ways of growing your Facebook Likes by viewing all the posts in the […]

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Most Useful Social Media Posts for 2015

I thought I’d put together a round-up of the best posts from 2015, in case you missed them.  These are posts that got the most traffic, but also were found useful by people based on feedback. I hope you find them useful, too. #1: Optimize Your Facebook Page Description (an excerpt from 31 Days to […]

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My 3 Words for 2016

I don’t do New Year’s Resolutions any more. I’ve never been good at them. I do, however, choose “areas of focus” for my next year. The idea is called “3 Words for (insert year here)”. I borrowed this idea from Chris Brogan, who’s been doing it for 10 years now. The concept is simple. Take […]

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The Basic System to Rock Any Social Media Platform Part 1: The 3 Phases of Social Media Success

Anyone worth their salt as a consultant will tell you that you need a plan to get the most out of social media. This is absolutely crucial to your success. What’s missing from most social media plans, though, is a system. A set of rules, if you will that governs how effective a plan can […]

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I’m leaving on a jet plane…

Actually, I’m leaving in a Cadillac, but sometimes it feels like a jet plane when I’m driving down the road. What the heck am I talking about? Well, some of you may know that I’ve been talking about moving for a while. We were going to move three years ago, so my husband (Jess) could […]

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UPDATED: Tutorial Infographic: How to Add An Admin to a Facebook Page

This post was updated on 9/23/2020 to reflect the new look of the desktop Facebook Page interface. One of the most common questions I hear about Facebook, is how someone can add an admin to a Facebook Page. I put together a tutorial I use to send to my own clients and thought I would […]

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Want to Know How Often You Should Post to Facebook?

So you want to know how often to post to your Facebook Page… So, does everyone else. In fact, this is the number one question I get asked about business Facebook Pages. Before we dig into the answer (and why it’s not so cut and dried) let’s look at why this is such a big […]

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Tutorial: Get More Facebook Likes by Adding a Facebook Like Button to Your Website

Facebook Like Button

One of the easiest ways to get more Facebook Likes for your Facebook Page, is to add the Facebook Like button (targeted at your Facebook Page) to your website. This is a simple and often overlooked tactic which could result in more Likes for your Page. Why does it work? Consider these two scenarios. In […]

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