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My 3 Words for 2016

I don’t do New Year’s Resolutions any more. I’ve never been good at them. I do, however, choose “areas of focus” for my next year. The idea is called “3 Words for (insert year here)”. I borrowed this idea from Chris Brogan, who’s been doing it for 10 years now. The concept is simple. Take […]

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The Basic System to Rock Any Social Media Platform Part 1: The 3 Phases of Social Media Success

Anyone worth their salt as a consultant will tell you that you need a plan to get the most out of social media. This is absolutely crucial to your success. What’s missing from most social media plans, though, is a system. A set of rules, if you will that governs how effective a plan can […]

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I’m leaving on a jet plane…

Actually, I’m leaving in a Cadillac, but sometimes it feels like a jet plane when I’m driving down the road. What the heck am I talking about? Well, some of you may know that I’ve been talking about moving for a while. We were going to move three years ago, so my husband (Jess) could […]

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Tutorial Infographic: How to Add An Admin to a Facebook Page

One of the most common questions I hear about Facebook, is how someone can add an admin to a Facebook Page. I put together a tutorial I use to send to my own clients and thought I would share it. This has been updated for the latest changes to the Facebook Page admin area. It’s setup […]

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Want to Know How Often You Should Post to Facebook?

So you want to know how often to post to your Facebook Page… So, does everyone else. In fact, this is the number one question I get asked about business Facebook Pages. Before we dig into the answer (and why it’s not so cut and dried) let’s look at why this is such a big […]

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Tutorial: Get More Facebook Likes by Adding a Facebook Like Button to Your Website

Facebook Like Button

One of the easiest ways to get more Facebook Likes for your Facebook Page, is to add the Facebook Like button (targeted at your Facebook Page) to your website. This is a simple and often overlooked tactic which could result in more Likes for your Page. Why does it work? Consider these two scenarios. In […]

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Consistency in Social Media is Queen

This week’s social media tip… be consistent.   If content is king, consistency is queen. Consistently posting to your social media accounts is incredibly important for several reasons.  It trains your audience that you always have something to say, so they come back for more. It helps keep your engagement steady during those times that […]

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A Brief Hiatus…

I just wanted to let you know that I’m taking a break for the rest of December on the website and content. That includes blog posts, emails, ebooks, videos, etc. I might post something to social media when I find something interesting, but this will also be fairly non-existent for the rest of the month. […]

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Buying Facebook Likes Doesn’t Buy Engagement or Sales

I know you’ve seen the ads, or even just heard about “buying Likes”. At first it sounds like a good idea, especially if you’re having a hard time building those fans. Why not plunk down $25, $50, maybe even $200 if it will get you a bunch more fans all of a sudden? Wouldn’t that […]

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Pinterest Will Sell Your Products for Free?!

selling on pinterest

  So, I, as usual, was looking through my email before I went to bed. A bad habit, I know. It usually keeps me up long past when I wanted to go to bed. Especially if there’s a good newsletter or blog post in there. I usually take a look at my non-important stuff at […]

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